Merz study links non-surgical treatments to patient self-confidence

Data from 15,000 global respondents highlights the psychological drivers behind cosmetic procedures.

The peer-reviewed publication of Merz Aesthetics' "Pillars of Confidence" study in the Aesthetic Surgery Journal Open Forum provides clinical validation for what injectors observe daily, allowing providers to frame patient consultations around psychological alignment rather than just physical correction. Conducted with Ipsos, the global study surveyed 15,000 adults aged 21 to 75 across 15 countries. The data shows that 69 percent of global respondents use non-surgical aesthetic treatments to help create an outward appearance that is inspired by how they feel inside, while 72 percent report that these treatments directly impact how they view themselves. Dr. Shannon Humphrey, the lead investigator from the University of British Columbia, noted that the data demonstrates how patients use these procedures to actively align their self-perception with their outward look. For clinic owners, this shift from superficial rejuvenation to self-affirmation is a useful tool to refine patient communication. You can train your team to focus consultations on how a treatment plan supports a patient's internal identity, moving the conversation away from chasing perfection and toward personal alignment.

Source: PR Newswire, https://www.prnewswire.com/news-releases/pillars-of-confidence-landmark-study-by-merz-aesthetics-published-in-the-aesthetic-surgery-journal-open-forum-asj-open-forum-302219758.html